The iPhone 5C may have shattered a record, but it's hardly one that's likely to make the folks at Cupertino happy. While most iPhones stay at full price until the next version is available, or gradually reduce in price over many months (originally years) the 5C has the distinction of being the fastest-reduced iPhone ever. Repeat: ever. As evidence: the iPhone 5C was introduced at $99 and immediately reduced to $79 by retailers. As if that wasn't head-scratching enough now WalMart is taking it one step further: reducing it to $45 for the Holiday rush. Other retailers such as Best Buy, Radio Shack and Target are all followiing suit with price programs and reductions of their own. Amidst all the talk about the iPhone 5C NOT being the low-cost iPhone we were expecting, I posit that maybe it is after all.
More reading: http://www.cnn.com/2013/10/07/tech/mobile/buy-iphone-5c-cheap/?iref=obinsite