Actually the merchandising began long ago, and I'll post exmples of this later, but this caught my eye today: a 007 Sony USB drive. What's the difference between this and the one that I've had for over a year? It has the Casino Royale movie trailer and 4 Bond-themed wallpaper images. Both this one and the one I have are jet black. It will take me all of 10 minutes to grab the movie trailer and the wallpapers and put them on my own drive, thus giving me the same James Bond USB drive.
But it won't have the 007 logo on the front. Darn. That's worth paying for.