September 08, 2006
Sandisks's MP3 troubles
Apparently, the name and usage of the MP3 technology is a big deal. Just ask Sandisk, who was initially barred from showing it's latest players at a trade show in Germany due to a licensing snafu. Sandisk fought back and was granted permission, yet I'm sure the sting of the German authorities still rings in it's ears: "No MP3 for you!" Still, their defense is awefully hokey. They market their device as an MP3 player, yet they stated to the authorities that it is "completely different from certain audio data transmission and reception techniques that has been patented for Philips and others many years ago". Ummm, yeah. You might want to remove that big wording of "MP3" on the packaging then.